Lemonade is a yet to be released movie about the experiences of people who lost their jobs.
Here’s the synopsis:
More than 130,000 advertising professionals have lost their jobs in this “Great Recession.” Lemonade is about what happens when people who were once paid to be creative in advertising are forced to be creative with their own lives.
A brainchild of Please Feed the Animals, a blog dedicated to the recently unemployed, the movie trailer is inspiring. Some of the quotes – “The day I walked out, I walked into my own company” . “I got laid off and I finally did something that matters’.
In Australia, 669,000 are without a job, many retrenched from work. The old adage goes – "When life hands you lemons, make lemonade”. Here’s hoping thousands of new voices will emerge.
“ Snobbery is a global phenomenon…… and the dominant kind of snobbery that exists nowadays is job snobbery. You encounter it within minutes at a party, when you get asked that famous iconic question of the early 21st century, "What do you do?" – Alain de Botton.
“Poetry is when you make new things familiar and familiar things new” ~ Rory Sutherland
Ad man Rory Sutherland, in an entertaining talk, argued that a lot of value can be gained by tinkering with perceptions rather than trying to change reality.
Whether you target job seekers, recruitment advertisers or consumers of recruitment service, you can create new value by changing how you are perceived. Often that mean not doing the things you are currently doing.