The vast majority (81%) of Internet users across the globe used search engines.

Online behaviour in Australia is similar. Each month close to 2.3 million searches, with the keyword ‘jobs’, are performed on Google. In other words, your employment brand is oblivious to the world, unless you are listed on the top of search results.  Obviously, SEO becomes increasingly important. 

How do you incorporate search engines into your recruitment strategy? This whitepaper by Jobvite is a good start.