CareerBuilder produced this e-book. It accomplished three things:

• It’s topical and useful. Even in the age of Google, good search technique is important.
• It’s a case of being generous; a genuine attempt to help. It’s good strategy.
• It’s smart marketing. No hard sell; registration not required. Easily spread.

The point is, it’s always better to give something of value before you can ask anything in return.

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