I am huge fan of SMS/TEXT-messaging as a communication channel for connecting with potential candidates, as well as means to continue on-going “quick-hit” communications with existing candidates. Unfortunately, statistics show that the U.S. is still lagging behind in overall SMS/texting vs. the rest of the world. So, no surprise, there’s a vast majority of recruiting professionals who are not leveraging this untapped potential.

However, that said, I believe the rising popularity of micro-blogging services such as Twitter, Plurk, Jaiku, etc., are exposing worldwide users (not just recruiters) to the effectiveness of sending short 140 character messages. Now, if you think mobile communications, sending short snippets of information or marketing messages via SMS/Texting can be just as easy and a great addition to an overall communication strategy. Online web-texting services such as http://www.joopz.com, http://www.tatango.com, http://www.3jam.com, have made this notion of group texting extremely simple.

Think of the possibilities…

Michael Marlatt
http://www.cloudrecruiting.net