Archive for September, 2008

It can be a daunting task to try and navigate a recruitment landscape of close to three thousand firms, of varying sizes, reach, specialisation and business models. For employers who are new to the industry and looking to work with recruitment firms, the annual achievers’ list is a good place to start.  Listed below are various awards recognising the best of the best in the recruitment industry for 2008.

SARA (SEEK Annual Recruitment Award) winners, 2008

    (Also, check out previous winners of SARA since 2003)

    FEMA (Fairfax Employment Marketing Award) winners, 2008

    • Recruitment company of the year : Hays
    • Executive recruitment company of the year: Talent2
    • Best small recruitment company : SG Group
    • Best recruitment advertising agency : Adcorp
    • Best candidate care : Hays
    • Recruiter of the year - Carolyn Ezzy of 2Discover and Erin McLoughlin of Hays (joint winner)
    • Executive recruiter of the year : Pat Hart, Hudson
    • Rookie of the year :  Rebecca Penning of West Recruitment
    • Best recruitment advertising agency employee : Rachel Beable of The Face
    • Best employer brand : Connect East
    • Best promotion of graduate careers: Sinclair Knight Merz
    • Best onsite communications team: Westpac
    • TMP Worldwide : Best art direction; best online campaign; best promotion of regional careers; best promotion of public sector and education careers.
    • Reagent : Best creative/most innovative campaign; best integrated campaign; best corporate careers website.

    (Previous winners of FEMA can be found here)

    BRW’s fastest growing companies in 2008

    Fourteen recruitment firms made it to the BRW list of fastest growing companies in Australia.

    Telstra Business Awards 2008 Finalist

    Other awards related to the recruitment/human capital industry

    Hewitt’s best employers for 2008 (Website)

    Great place to work 2008 winners (website)

    Other awards which are yet to be announced

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    How far are you willing to go to acquire talent? Would you be willing to work with other companies, even competitors, to find talent? Would you commit yourself for three whole days to really get to know candidates (not just interview them)?  Would you be willing to offer free travel, food and accommodation in order to meet talent from other geographic locations? Would you do things differently, even if success cannot be guaranteed?

    Some companies do .

    Eleanor Roosevelt once said "do one thing everyday that scares you". Why not try something different today? After all, good talent justifies the extra effort.

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    The Google powered T-Mobile’s G1 smart phone was launched yesterday, heralding what some analysts called a paradigm shift in how we will access and consume information.

    A report by Universal McCann found that consumption of content outside of websites has increased by 153% in the last nine months. 53% of online users are consuming content outside of a publisher’s site.

    Compared to a year ago, the way I consumed content has changed significantly from visiting websites to getting it delivered through RSS feeds, Twitter, messengers, emails and my mobile phone. I now expect information to come to me wherever I am, whenever I need, delivered through the medium of my choice.

    If you are a talent solutions provider whose business model depends solely on candidates visiting your website, it’s time to rethink strategy. Ditto for employers. Recruiting in the brave new world (populated by smart phones) will be more about reaching talent wherever they are, with whatever medium of their choosing.

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    If you are an employer contemplating using any of the job boards in Australia, I’d ask for data (unique visitors, user demographics etc) first. Linkedin provides fairly detailed data of their users (below). Similar data from job board providers will help you make informed and better targeting decisions.

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    No surprises, a new study by Maren Rawlings of Swinburne University of Technology  found that humour in the workplace contributes to job satisfaction and is linked to productivity.

    After a tumultuous battle with Microsoft, Yahoo invited Matt of ‘where the hell is Matt’ fame to infuse humour in the workplace.  Here’s the question - given a choice would you prefer to work at a company where you can participate in a Matt impersonation gig, or a company where you couldn’t?  It is no coincidence that companies voted the ‘best places to work’ in Australia have fun work environments.

    Matt’s video (whose talent is not dancing) is below for those who haven’t seen it yet.

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    logo Ployme Ployme connects employers and casual workers using mainly SMS.

    What’s often forgotten in the hullabaloo over social media is that SMS is an effective and widely used communication tool (refer graph). AIMIA’s recent ‘Australian Mobile Phone Lifestyle Index’ report found 84% of Australians considered SMS an expenditure item. In other words - regular SMS usage is universal. 

    Select Online and Mobile Activities of US Online Buyers, by Age, July-August 2008 (% of respondents in each group)

    A recent US study found 70% of mobile phone users respond to a text message for a product or a service. And yet another survey found 70% of college students (mostly Gen Y) use SMS to communicate. We think Ployme’s use of a proven communication tool to reach out to an age group that thrives on mobile communication is a smart move. 

    It may well be that push email will eventually push out SMS. But that is besides the point, currently SMS is the preferred medium for a large number of people who maybe looking for casual opportunities. Ployme seems to clearly know its audience and which communication tool works for them.  It’s worth having a look at Ployme’s service offerings.

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